Case Studie:

A Company serving large supermarket chains in Europe

Take back control and optimally drive a shared volatile and complex perishable Global Value Chain:


Company is serves large supermarket chains in Europe with fresh products from products direct from source from farmers Africa, Latin America and Europe.

The unique challenges the company was facing can be summed up as dealing with VUCA (Volatility, Uncertainty, Complexity and Ambiguity), to be able to supply its supermarket clients consistently in product and volumes towards it strict set specifications and contracts:


Fresh product are highly perishable and therefore need a very effective and efficient supply chain if it want to meet the quality standards set by the customer and consumers. Changes in climate conditions before harvest, and the conditions including timelines during and after harvest decide if product will meet the specification standards required. Succes in perishable industry completely depends on dynamically having the right information , at the right time at the right place throughout the full Value Chain with all its stakeholders, will generate success or massive losses in product quality, waste and loss of revenue.

It solved the VUCA problem and delivered a dynamic automated value chain whereby all stakeholders have the right data, at the right time at the right place at their disposal in a dashboard, and generate intelligent learning loop to drive the whole value chain.


The Outcome:


1. Double digit growth (40%) in 2 years and no additional Huaman resource
2. Locked the dynamic knowledge as an Knowledge Asset for future growth
3. Waste percentage in the value chain went down by 20%
4. Shorten the days in the value chain by 15%