Exploring the connection between digital transformation and exponential business growth

By embracing digital transformation, you expand your capabilities to gather and utilise information from both within and outside your business. You have the ability to convert it into digital data. You have the ability to remove the monetary value from it because replicating digital data is cost-effective, and you can make it accessible to everyone worldwide at minimal cost.


By utilising KEY, you can establish a distinctive and dynamic model. Your business's neural network will provide unparalleled insights and understanding, revealing new growth and optimisation possibilities.

Our solution will revolutionise every business and equip every professional with timely and relevant information, leading to more efficient employees and stakeholders supported by advanced computer technology, significantly boosting productivity and minimising resource consumption. Reinforced loops enhance knowledge growth, creating self-learning cycles and enabling automation to provide endless opportunities and scalability for your business.

Could you explain exponential growth? Doubling numbers starting from 1, then 2, and so on, 20 times results in a millionfold increase. More than thirty times is a billion-fold, ultimately leading to disruption.

How can we achieve scalable and potentially exponential growth? In order to clarify this, let's first grasp the distinction from our current linear growth strategy.

Exponential organisations that double with each iteration stands in stark contrast to a traditional organisation that is siloed, centralised, and hierarchical.
Firstly, this linear model, born out of central resource planning during the industrial revolution, is ill-suited for a digitally transformed organisation. Even after making progress, you can still maintain a clear perspective on your current situation.
Secondly, linear organisations often react to new ideas with resistance, making it challenging to implement changes due to reasons like lack insight, resources or coordination etc.


According to Coase's rule, large companies exist because their internal transaction costs are lower than those outside. However, this concept is outdated and irrelevant in the age of digital transformation.

By leveraging digital transformation with KEY, we have effectively shifted towards dematerialising and demonetising, allowing for the democratisation of our products and services, leading to increased scalability and potential exponential business expansion.

Difference between KEY solution and other digitalisation solutions:


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About the Author

Hans van der Goes has an outstanding career as a strategist and adviser to industry. His work focused on improving organisational performance through the pursuit of quality in process, production and people..